What to say in the first 60 seconds. Mid-job updates. How to handle scope creep without quoting on the fly.
When the homeowner opens the door, hit five beats in under a minute. Name. Business. Estia badge visible. What you're going to do today and how long. Where you'll be set up and where you'll park the truck. Don't talk about the weather yet.
One update per stage, sent through the Estia thread, two sentences max. The clip follows when the stage closes. The homeowner is in the loop without being interrupted.
Mid-job, the homeowner spots something else. The kitchen tap drips, a bedroom outlet is dead, the porch light is loose. Acknowledge it warmly. Do not quote on the fly. Tell them you'll log it and send a separate quote through Estia tonight. That way it lands on its own receipt, with its own escrow, and you don't end up doing free work that bleeds your margin.
Walk them through the finished work on camera. Point at what you did at each stage. Let them ask one question. Let them say one sentence. End the clip with a thank-you and the next steps if there are any (cure time, follow-up visit, warranty window).